Namma Ooru T-shirts

You didn't grow up in "India." You grew up in a specific town with:
→ Landmarks that mean "home" to you
→ A pride that's hyperlocal, not national. 

You've seen a million generic "India" tees. You've never seen a tee that says "Namma Madurai" with Meenakshi Amman temple art and a Jigarthanda joke.
Until now.